5 Proven PPC Marketing Strategies to Grow Your Business
Pay per click (PPC) marketing allows you to reach potential customers with your ads as they search online. Which means that they’re already looking to buy. As opposed to other forms of advertising where you have to fight for their attention. Using PPC marketing can help you grow your business quickly while saving you money. too but not all PPC strategies are created equal. Here are five proven PPC marketing strategies that can help you get the most out of your PPC advertising budget.
Choose an Advertising Platform
There are more than 100 ad platforms out there, but only a few major ones stand out. For paid search, you’ve got Google AdWords and Bing Ads. for social media ads, there’s Facebook and Twitter. for display ads, there are options like LinkedIn and Pinterest. The list goes on. For most small businesses. You can get started with Google or Facebook because they have their own keyword-matching technology built in (which saves time). When determining which platform will work best for your company. Consider what type of product or service you provide and where your customers might look when they want to buy it. Ultimately, you want your campaign targeting as specific as possible. But also general enough that it will still appeal to a broad audience.
Market Research: Know Your Audience
No two businesses are exactly alike, so it stands to reason that no two SEO campaigns should be identical either. We’re not suggesting you can’t share certain elements of your strategy (like keyword research and competitive analysis). But ultimately each business should develop a campaign based on its own goals, audience and competition. For example, if you sell paper products like napkins or coffee filters. You likely want to rank for broader keywords (like napkins or coffee filters) than a restaurant chain with multiple locations. Know Your Audience: No two businesses are exactly alike. So it stands to reason that no two SEO campaigns should be identical either.
Use the Right Keywords
You can’t just pick any old keyword, either. Remember: we’re dealing with Pay-Per-Click Advertising here. This means you need to find keywords with a lot of search volume and low-competition (with good. relevant match types) that could drive conversions. This can mean you have spend a bit more on ads because they’ll be competing against fewer other ads. But it also means less wasted money on ads that won’t convert well and will ultimately put you in red in your AdWords account. That’s not what we want here! If you don’t know how to determine whether or not a keyword is going to be good for your business or account. Google has a helpful guide .
Having a budget is an easy way to help you stay on track with your advertising. There are several ways you can make sure that your ad campaigns are operating in a cost-effective manner. For example, instead of paying for every click, consider using cost per thousand impressions (CPM). You’ll have a set budget that won’t fluctuate based on how many people click on your ads. In addition, consider trying out bid management tools which allow you to alter bids on keywords and phrases throughout each day so that you don’t waste money running ads when no one is searching for what you offer. And don’t forget about email marketing campaigns; they are free if done right!
Track Results Carefully
While you can get started quickly by starting a Google AdWords campaign. Using Facebook Ads or LinkedIn, it’s important to track your results carefully and fine-tune your campaigns accordingly. If you don’t closely monitor which keywords and ads work best. Or if you find that one type of ad is more effective than another. Then you won’t be able to maximize your ROI. After all, a well-run ad campaign is an investment. And like any good investor would tell you. You shouldn’t keep pouring money into something that isn’t working for you.